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            To be an international retailer of excellence

            To focus on users' needs and constantly innovate products and services

            Group Profile

            Baolide Network Technology Co., Ltd. is also known as BLD. Founded in 2001 and headquartered in Hangzhou, China, BLD is a retail company providing premium products and life services, covering luxury cars, used cars, fashion boutiques, trips, education, health care and other fields. It’s one of Top 500 China Private Enterprises and Top 500 China Service Enterprises.


            Through the BLD-me service platform, BLD Group has constantly met the growing consumption needs of users with specialized customized services through global product cooperation.

            • 500 TOP
              Private Company in China
            • 500 TOP
              Service Industry Company
              in China
            • 100 TOP
              Zhejiang-based Company
            • 100 TOP
              Private Service Industry in
              Zhejiang Province
            • TOP COMPANY
              in Auto Industry of Yangtze
              River Delta, China
            • Mission
              To focus on users' needs and constantly innovate products and services
            • Vision
              To be an international retailer of excellence
            • Values
              Innovation, breakthrough, cooperation, integrity, efficiency
            • Corporate Ethos
              Day one starts from every day
            • Service Philosophy
              Towards excellence, detail-oriented
            • Quality Philosophy
              Standardized service, globalized standards
            • Employment Philosophy
              Only those who are capable can shine and grow.
              Retaining talent by mechanisms and nurturing employees by culture.
            • Teamwork Philosophy
              Common efforts for common success
            Corporate Culture
            Key Philosophies

            Key Partners

            Main Honors

            March One Plus One Charity Foundation "Charitable Contribution Award"

            July 18th place in Top 100 China Auto Dealers 2022

            September Top 500 Private Company in China 2022

            September Top 500 Service Industry Company in China 2022

            September Top 100 Zhejiang-based Company 2022

            September Top 100 Zhejiang-based Service Industry 2022

            December Industry Innovation Award for Excellent Members in China Automobile Dealers Association 2022

            May 20th place in Top 100 China Auto Dealers 2021

            August 99th place in Top 500 Zhejiang-based Companies in China 2021

            September Top 500 Private Company in China 2021

            September Top 500 Service Industry Company in China 2021

            September Top 100 Zhejiang-based Company 2021

            September Top 100 Zhejiang-based Service Industry 2021

            November Top 100 Yangtze River Delta-based Service Industry 2021

            December Integrated Service Award and Digital Transformation Award for Excellent Members in China Automobile Dealers Association 2021

            May 21st place in Top 100 China Auto Dealers 2020

            September Top 500 Private Company in China 2020

            September Top 500 Service Industry Company in China 2020

            October Top 100 Zhejiang-based Company 2020

            October Top 100 Zhejiang-based Service Industry 2020

            November Outstanding Company in China Automobile Dealers Association 2020

            November Top 100 Yangtze River Delta-based Service Industry 2020

            June 20th place in Top 100 China Auto Dealers 2019

            August Excellent Auto Dealer Operation Group 2019

            August Top 500 Private Company in China 2019

            September Top 500 Service Industry Company in China 2019

            November Competitive Company Award in China Automobile Dealers Association 2019

            February Vice Chairman of International Chamber of Commerce of Hangzhou

            May 22nd place in Top 100 China Auto Dealers

            August Top 500 Private Company in China 2018

            September Top 500 Service Industry Company in China 2018

            September Top 100 Zhejiang-based Company 2018

            January Famous Trademark of Hangzhou

            May 24th place in Top 100 China Auto Dealers 2016

            August Top 500 Private Company in China 2017

            August Top 100 Private Service Industry Company in China 2017

            September Top 100 Zhejiang-based Company 2017

            April National Organizational Model of Integrity

            May 24th place in Top 100 China Auto Dealers 2015

            September Top 100 Zhejiang-based Company 2016

            February Company with 3A-Grade Credit in China

            May 24th place in Top 100 China Auto Dealers 2014

            February Star of Auto Market Hangzhou Excellent Auto Marketing Group 2013

            May 23rd place in Top 100 China Auto Dealers 2013

            November Star of Auto Market China Super Dealer Group 2014

            November Outstanding Contribution Award 2014 by China Automobile Dealers Association

            May 22nd place in Top 100 China Auto Dealers 2012

            July Top 100 Zhejiang-based Company 2013

            July Top 100 Zhejiang-based Service Industry 2013

            November Excellent Member Award 2013 by China Automobile Dealers Association

            May 32nd place in Top 100 China Auto Dealers 2011

            November Best Enterprise Award by China Automobile Dealers Association

            November Auto Dealer Certified by All-China Federation of Industry and Commerce

            December Star of Auto Market Hangzhou Excellent Auto Marketing Group 2012

            December Most Popular Auto Company among Police Officers of the Year

            December Most Popular Auto Dealer among Police Officers

            May 60th place in Top 100 China Auto Dealers 2010

            June Auto Dealer Information Platform Award of IT-based Achievements in China’s Auto Industry

            June Top 100 Zhejiang-based Service Industry

            September Preferred Brand among Upscale Auto Sales Service Consumers in China

            May 41st place in Top 50 China Auto Dealers 2009

            June Most Satisfying Model Brand among Upscale Auto Sales Service Consumers in China

            July The 5th Batch of Top 100 Educatory Enterprises in China

            October Excellent Organization Award in the Rating of Auto Dealer Marketing Campaign Cases in China 2009

            December Model Company Satisfying Consumers with Good Quality and Credit

            May Company with 3A-Grade Credit in China

            October Industrial or Commercial Company with 3A-Grade Contract Compliance & Credit in Zhejiang Province

            October Top 10 Employer in China’s Auto Industry

            August Executive Member Representing Auto Dealers of All-China Federation of Industry and Commerce

            2022

            Development History

            In July 2022
            BLD-me platform & applet were upgraded.
            In December 2021
            Bseller Trading Co., Ltd. was founded.
            In December 2021
            Macrohard Information Technology Co., Ltd. was founded.
            In November 2021
            Bgear Auto Parts Trading Co., Ltd. was founded.
            In 2020
            BLD-me 2.0 & mini program went live.
            In 2020
            Baolide Network Technology Co., Ltd. commenced its IPO.
            In 2019
            BLD-me 1.0 officially went live.
            In January 2019
            Zhejiang Bheart Used Car Service Co., Ltd. was founded.
            In 2018
            BLD-me 1.0 went live for test.
            In May 2017
            Baolide Network Technology Co., Ltd. was founded.
            In July 2017
            Sinopec Easy Joy Baolide Investment Development Co., Ltd. was founded.
            In October 2014
            Zhejiang Baolide Automotive Operation Management Co., Ltd. Was founded.
            In December 2013
            Baolide Financial Leasing Co., Ltd. was founded.
            In August 2011
            Zhejiang Baolide Co., Ltd. was founded.
            In March 2003
            Baolide Holding Group Co., Ltd. was founded.
            In 2001
            Baolide Automobile’s first dealership opened.

            Social Welfare

            BLD Group has faithfully practiced its values of repaying the society since its establishment. In 2011, BLD set up Baolide Child Care Fund in cooperation with Hangzhou Charity Federation and the Children’s Hospital of Zhejiang University School of Medicine. The fund was aimed to offer financial support to children suffering from serious illnesses, and makes donations to over 20 seriously ill children each year after its founding. Additionally, BLD takes an active part every year in the activities to aid College Entrance Examinations candidates with financial difficulties.


            BLD also set up Baolide Employee Care Fund, to grant allowance to employees and their family members suffering from poverty or disability due to illness. At the end of each year, representatives from Baolide Labor Union Committee and Employee Care Committee would pay home visits to employees in difficulty.

            Charity programs, like one-to-one poverty alleviation in a village of ethnic minority in Lishui, the Winter Warming event in Sichuan Province and Baolide Library in Guizhou Province, are also philanthropic endeavors made by BLD people with strong sense of social responsibility.


            On Jan. 8, 2019, BLD, along with Sina Sichuan, donated new tailor-made thermal sweatshirts with fleece lining to 119 kids in Yida Village Primary School and Zaganluo Village Primary School in Wagu Township, Meigu County, Liangshan Yi Autonomous Prefecture, Sichuan Province. The smile worn by these kids upon receipt of our sweatshirts is just the warmest sunshine in the freezing winter.

            In 2020, BLD donated RMB 1,000,000 to Charity Federation of Xihu District to fight against COVID-19 pandemic. The donation was intended to be used by medical institutions in Zhejiang to purchase personal protective equipment including protective clothes, goggles and KN95 medical masks. In addition, BLD donated 10,000 KN95 masks and 10,000 medical masks sourced from various channels.


            In July 2021, Zhejiang Province was hit by Typhoon In-Fa and some areas in the province suffered from a big flood. BLD, in partnership with Zhejiang Sanlian Rescue, formed a rescue team to deliver relief supplies to affected areas and assist the militia rescue team in searching and rescue operation. In the same month, Songjiang was hit by the long rainy season, and the grapes in the vineyards rotted away because farmers had no time for harvesting them. BLD, in active response to the government's call, organized customers to go to these vineyards for picking grapes, which relieved the farmers of their pressure.

            In August, 2021, Shengzhou, Zhejiang Province was hit by a sudden rainstorm, and the accumulated rainfall in Guimen Township reached 114.2 mm. Due to the rainstorm, the township was flooded and the villagers’ houses were destroyed. BLD organized a public welfare activity with the theme of “Love is Around You” to delivery disaster relief supplies to villagers of Guimen Township. In the same month, when it was hot summer, BLD, in cooperation with Jiaxing Traffic Broadcasting, organized a Mercedes-Benz convoy to the urban areas of Jiaxing to delivery heat relief supplies to people working under the summer sun.


            In December 2021, led by officials from Louxing District Administration for Market Regulation of Loudi, representatives from BLD made monetary donations and sent daily supplies in person to over 40 families in Zimu Village, Shexingshan Township. In the same month, Shaoxing, Zhejiang Province suffered repeated and severe COVID epidemic. BLD delivered more than 1,000 epidemic prevention supplies and mineral water to Zhuji fire brigade, traffic police brigade and communities to send its greetings to people working in the front line of epidemic prevention and control.

            In March 2022, there are national epidemic outbreaks in many regions, with confirmed cases of new coronary pneumonia and asymptomatic infected people found in Shanghai, Jiaxing, Loudi, Haining and other places. In these places, BLD volunteers have brought materials to the front line and help carry out community nucleic acid testing, distribution and transportation of materials, verification the data of epidemic prevention and control, and education of residents on prevention and control policies and other support work, helping to fight the epidemic through practical actions. In August, BLD launched cool summer themed welfare activities in Shanghai and Shaoxing to give away summer supplies and show sincere care to the front-line sanitation workers and construction workers.

            About Founder

            Mr. Vincent Yu
            BLD Group Founder & Chairman
            An Excellent Craftsman in Auto Dream and Change Catalyst in Auto Industry

            —— Member of the General Association of Zhejiang Entrepreneurs

            —— Vice Chairman of International Chamber of Commerce of Hangzhou

            Brand Story

            Few inventions could change life of people as automobile did, and the rotating wheels not only marks the extension of reach of human, but also suggests infinite possibilities.


            In 2001, Mr. Vincent Yu, driven by his great passion for automobiles, set foot in the medium- and high-end auto market full of unknowns by establishment of BLD. Over the past twenty odd years, BLD, as a luxury car service provider, secured licensing from many international luxury car brands and became their strategic partners. With ongoing efforts to explore and re-invent the service chain throughout auto life cycle, BLD has built a business network covering different parts of the Yangtze River Delta, and provided service to nearly 500,000 clients. Behind our huge user group is the witness of creation of wonderful lives, accompanied by thousands of people on the road to a better life in the company of BLD. If spiritual satisfaction and extension of our reach are what automobiles bring to human, then characters of luxury car brands are what BLD shares with users.

            BLD is riding the overwhelming wave of the digital age to move forward.


            BLD-me, a lifestyle service platform created by BLD, went live officially in 2019. In addition to further efforts to develop service chain throughout life cycles of products from international luxury car brands we are working with, such as Rolls Royce, Aston Martin, Porsche, Mercedes-Benz, Jaguar Land Rover, Lincoln and Audi, as an outcome of our efforts to develop digital and intelligent service, BLD-me, with its global vision, new retailing services, all-channel operation featuring seamless integration of online and offline experience and community of lifestyle clubs, consistently provides membership privileges and a wide range of high-quality lifestyle services to meet upscaling needs of users and create a platform-based, digital and online ecosystem of outstanding retail services.

            Starting with travel by auto, we go on the journey to implement the international strategy without pause.


            After two decades of development and accumulation, BLD now shoulders more significant missions. In 2021, BLD took actions to accelerate implementation of its global retail service strategy. Based on its diversified industry structure and global business network, BLD further expands the diversified service cooperation network, focus on premium products and life services that cater to needs of users, and work on luxury cars, used cars, fashion boutiques, trips, education, health care to move towards its goal to be an international retailer of excellence.


            In the future, BLD will endeavor to meet the increasing consumption needs of users in the spirit of craftsmanship, with sincerity, on the principle of people-oriented, and with the concept of modern luxury with courteous service, to constantly meet the increasing consumption needs of users.

            我和少妇在车上做得好爽

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