Brand Story
Few inventions could change life of people as automobile did, and the rotating wheels not only marks the extension of reach of human, but also suggests infinite possibilities.
In 2001, Mr. Vincent Yu, driven by his great passion for automobiles, set foot in the medium- and high-end auto market full of unknowns by establishment of BLD. Over the past twenty odd years, BLD, as a luxury car service provider, secured licensing from many international luxury car brands and became their strategic partners. With ongoing efforts to explore and re-invent the service chain throughout auto life cycle, BLD has built a business network covering different parts of the Yangtze River Delta, and provided service to nearly 500,000 clients. Behind our huge user group is the witness of creation of wonderful lives, accompanied by thousands of people on the road to a better life in the company of BLD. If spiritual satisfaction and extension of our reach are what automobiles bring to human, then characters of luxury car brands are what BLD shares with users.
BLD is riding the overwhelming wave of the digital age to move forward.
BLD-me, a lifestyle service platform created by BLD, went live officially in 2019. In addition to further efforts to develop service chain throughout life cycles of products from international luxury car brands we are working with, such as Rolls Royce, Aston Martin, Porsche, Mercedes-Benz, Jaguar Land Rover, Lincoln and Audi, as an outcome of our efforts to develop digital and intelligent service, BLD-me, with its global vision, new retailing services, all-channel operation featuring seamless integration of online and offline experience and community of lifestyle clubs, consistently provides membership privileges and a wide range of high-quality lifestyle services to meet upscaling needs of users and create a platform-based, digital and online ecosystem of outstanding retail services.
Starting with travel by auto, we go on the journey to implement the international strategy without pause.
After two decades of development and accumulation, BLD now shoulders more significant missions. In 2021, BLD took actions to accelerate implementation of its global retail service strategy. Based on its diversified industry structure and global business network, BLD further expands the diversified service cooperation network, focus on premium products and life services that cater to needs of users, and work on luxury cars, used cars, fashion boutiques, trips, education, health care to move towards its goal to be an international retailer of excellence.
In the future, BLD will endeavor to meet the increasing consumption needs of users in the spirit of craftsmanship, with sincerity, on the principle of people-oriented, and with the concept of modern luxury with courteous service, to constantly meet the increasing consumption needs of users.